Friends and neighbors can always count on our help, especially when they have such ambitious plans. Our task was to create a new branding that would reflect the specificity and values of this clinic. We opted for a bold color scheme that stands out against the competition and has a positive impact on the audience. We wanted to show that “Fizjoterapia z Głową” (Physiotherapy with a Brain) is not only about passion and care but primarily about knowledge and dedication. That’s why we used graphic elements related to the brain and body, typography giving it a professional character, and a color palette emphasizing the modern nature of the brand.